DAUNTLESS is the classic story of a founder facing a problem and then deciding to solve it.

I’m Brynn - founder & CEO of DAUNTLESS - and I stand proudly at six feet (182 cm) tall. Actually, I’m very often taller than that as I love to wear heels.

After spending my whole life struggling to find a pair of tights that fit me, I decided to change that.

What initially began as an idea to create tights for taller bodies quickly materialised into a mission to create tights for all bodies. The problems I faced with tights were not unique to tall bodies.

From sagging, to rolling, to itchiness, to general discomfort, the data confirmed what I had long suspected: the way hosiery is designed has remained stagnant.

It was time for a design that was truly made for everybody.

Pairing my background in data science with years of experience in fashion, I found a better way to design tights.

Thus was born DAUNTLESS and my slogan "Backed by Science, Crafted like Art”.